HVAC and EMS Parts Supplier Case Study

Client: HVAC and EMS Parts Supplier
Service Provided: Shopify Website Optimization & PPC by Convoke Solution

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Project Overview

This eCommerce company specializes in sourcing certified-pre-owned HVAC and EMS parts for homeowners and HVAC contractors working for hospitals, schools, offices, and government buildings. The company’s goal is to help more customers obtain hard-to-find and out-of-production HVAC/EMS controls at the lowest cost.

The client reached out to Convoke Solution to manage its Shopify website optimization and implement paid advertising campaigns to boost its eCommerce sales. Since taking over the company’s online marketing campaign, we transformed its online business from sporadic to steady sales.

The Results

These results were achieved through a combination of targeted PPC advertising and strategic website optimization.

+218%

eCommerce Orders (YoY)

+112%

Revenue Growth

+155%

Return on Ad Spend (RoAS)

+83%

Conversion Rate Increase

Strategy & Execution

To maximize the client’s online potential, Convoke Solution focused on the following strategies:

  • Google Shopping & PPC Optimization – Implemented high-intent keyword targeting and Smart Shopping campaigns to improve conversions.
  • SEO & Website Enhancements – Conducted technical audits, improved product descriptions, and optimized product listings for search.
  • Conversion Rate Optimization (CRO) – Improved trust signals, added customer reviews, and enhanced product pages for better engagement.
  • Content Marketing – Developed high-quality blog content to boost organic rankings and authority.
  • Backlink Strategy – Built high-quality backlinks to strengthen search rankings and domain authority.

Final Impact

Through strategic digital marketing efforts, Convoke Solution helped the HVAC and EMS Parts Supplier significantly increase online sales and brand authority. With improved search visibility, optimized ad campaigns, and better website engagement, the company now enjoys sustained growth in eCommerce revenue.

Ready to scale your business through Local SEO and PPC? Convoke Solution delivers data-driven strategies that produce measurable results!