Multiple-Location Orthopedic Practice Group Case Study

Client: Georgia Bone & Joint
Service Provided: SEO & PPC by Convoke Solution

Project Overview

Georgia Bone & Joint is a multiple-location orthopedic practice group serving several locations in the Southern United States. With an in-house marketing committee and an external marketing advisor running the company’s SEO campaign, the client was left behind while the competition started moving. Additionally, the client’s only means of advertising before was through paid banner advertising with the local newspaper.

Recognizing the need to bolster its online marketing efforts, the client partnered with Convoke Solution to increase lead generation through organic search and pay-per-click advertising.

The Results

Convoke Solution’s robust lead generation strategy and paid search marketing campaign helped the client drive phone calls and appointment bookings from high-intent searchers.

+557%

Monthly Leads

+393

New Positive Reviews

+212%

Ad Conversions

+155%

Surge in Organic Search Traffic

Strategy & Execution

To drive sustainable growth, Convoke Solution implemented a multi-faceted approach:

  • SEO Optimization – Improved on-site technical SEO, local citations, content development, and link-building strategies
  • Local SEO Management – Optimized Google Business Profiles, ensured NAP consistency, and created localized content.
  • PPC Campaign Management – Conducted in-depth keyword research, optimized ad copy, and implemented conversion tracking.
  • Content Strategy – Developed high-quality blog content, guest posts, and industry-relevant articles.
  • Review Acquisition – Improved online reputation through targeted review generation strategies.

Final Impact

With Convoke Solution’s expertise, Georgia Bone & Joint significantly improved its online presence, lead generation, and conversion rates. By implementing a strategic SEO and PPC approach, the company saw exponential growth in organic traffic, patient inquiries, and overall search visibility.

Ready to scale your business through Local SEO and PPC? Convoke Solution delivers data-driven strategies that produce measurable results!